Children Animation

Children Animation is key element of Bread and Jam offer -> top priority

Objectives:

  • “best in class”
  • uniform concept for all animations -> create distinguishable/unique features

Approach:

  • binding guidelines (e.g. philosophy, age groups, general content)
  • joint elaboration of detailed programmes
  • implementation and daily operation by “Bread and Jam”

Control:

  • pre-defined quality targets
  • weekly feedback

“Ingredients”

  • First-class hardware and infrastructure
  • Detailed animation programmes designed and tailored to different age groups
  • Pedagogical training of animation personnel
  • State-of-the-art equipment of MiniClub(toys/ attractions)
  • Child-oriented culinary offer

Tasks of “Bread and Jam”

  • Develop detailed children animation programmes designed and tailored to different age groups and sexes
  • Screen, select and train “dedicated” animation personnel
  • Organize, implement and manage the animation concept and programmes
  • Create weekly schedules, theme days and events
  • Provide timely information on programmes, events, etc. to the Marketing department
  • Create and organize alternative/ indoor programmes in case of bad weather
  • Animation staff: approx. 20 people

Animation Programmes

  • Daily, from 9 a.m. to 9.30 p.m.
  • Multilingual assistance in Italian, German, Dutch, English
  • Focus on children from 3 to 12 years
  • Programmes developed and implemented for different age groups, with content tailored also to girls and boys
  • Entertaining and with playful approach to spread knowledge (edutainment)
  • Organized and realized at MiniClub, playgrounds, beach, pools or at various points throughout the Village, occasionally with little excursions

Mascot

  • Development of mascot with personality, story, etc.
  • Integration of mascot in infrastructure (branding) and children animation programmes (walking act, storytelling, branding)
  • Only one mascot & only one brand permitted
  • Step 2: Merchandising products
  • Step 3: Kids Club (separate communication channel, events, etc.)

Age Group Maxi (9 –11.9 years):

  • focus: animation, sports, adventure
  • very varied programme with items like fun sports and tournaments, geo cashing, circus school, night walks, exciting experiments, theme days, wannabe programmes etc.
  • Interests: movies, computers, music
  • Places: more focus on resort outdoors, more excursions, MiniClub, beach, pools, less playgrounds
  • Times: daily, 9 a.m. to 9.30 p.m., possible assistance at meal times
  • Animation staff: 5 people

Age Group Teenagers (12 + years):

  • focus: animation, action, sports, fun, adventure
  • “cool” programme with items like fun sports, team sports, special sport weeks, adventure excursions, music & party, movies, creative workshops and tournaments etc.
  • Interests: movies, music, party
  • Places: focus on resort outdoors, more and longer excursions, beach; no playgrounds/no MiniClubs
  • Times: daily, 9 a.m. to 9.30 p.m., some days until 12 p.m.
  • Animation staff: 3 people (“older brothers/ sisters”)

Age Group Mini (3 -5.9 years):

  • focus: fun and games
  • affectionate care with items like puppet theatre, story time, fun games, arts & crafts, painting, children’s shows, etc.
  • Interests: animals, fairytales, magic
  • Places: MiniClub, playgrounds, beach, resort outdoors
  • Times: daily, 9 a.m. to 9.30 p.m., possible assistance at meal times
  • Animation staff: 6 people

Age Group Midi (6 –8.9 years):

  • focus: fun and games completed with additional excitement
  • discovering new things, creating theme worlds, meeting new friends and experiencing little adventures with items like nature walks, theme days, treasure hunts, sports, cooking and wannabe programmes etc.
  • Interests: movies, magic, nature
  • Places: MiniClub, playgrounds, beach, pools, resort outdoors, little excursions
  • Times: daily, 9 a.m. to 9.30 p.m., possible assistance at meal times
  • Animation staff: 6 people

Sommersaison

Jede Struktur braucht die richtige Art der Animation.

Wintersaison

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